Workbook

Social Media Strategy Workbook

Build your complete content strategy from scratch in one focused weekend.

Build your complete content strategy from scratch in one focused weekend. 7 structured sections take you from audience definition to a 90-day roadmap and measurement system.

Digital download Β· Instant access Β· No subscription

Or get everything in The Peptly Vault β†’

Included

What's inside

Deep Dive audience exercise + One Person Exercise
Content Pillar builder β€” 3–5 pillars with percentage splits
9-platform scoring matrix to choose the right platforms for you
40/40/20 content mix framework
90-day growth goals with monthly milestones
90-Day Roadmap: monthly themes + weekly template + launch calendar
Measurement System: weekly tracker + monthly review + quarterly overhaul
One-page strategy summary to reference daily

Questions

Common questions

Most people finish in 4–6 hours over a weekend. Work through sections in order β€” each builds on the last.

It helps you decide which platforms to focus on, then builds a strategy for your chosen channels.

No. One-time purchase, instant access.

Ready to get started?

Build your complete content strategy from scratch in one focused weekend.

Digital download Β· Instant access Β· No subscription

Not ready to buy? Grab the free Creator Starter Kit β†’